Marketing overwhelm ends here.

DOWNLOAD THE FREE TRAIL TO THE SALE™ QUICKSTART MAP

This free one-page map that shows you where your customers are now, and what to do to move them closer to saying "yes."

This quick-start map helps you track your custom Trail to the Sale™ for your customers.

You don't need to do more marketing. You just need to know what to do next.

This free one-page map lays out the eight stages every customer travels—from "never heard of you" to "can't stop referring you"...so you can see, at a glance, exactly what information people need, at what stage.

Print it off, and pin it above your desk. Suddenly the fog lifts, and instead of chasing every shiny marketing tactic, you've got a Trail to follow.

What you'll learn

The 8 stages of the Trail to the Sale™

What information your ideal customer needs at each stage.

This is the exact framework I use with my fractional CMO clients, but it will work businesses of any size.

Yes, I want the map!

Hi, I'm Janice.

I've spent more than 30 years in marketing — Fortune 500, retail, agencies, and a small but mighty agency of my own. So when I started my own business, I figured marketing would be the easy part.

It wasn't.

Even with all that experience, I found myself drowning in tactics. Email, social, SEO, ads, blogging. There were so many moving parts, and no clear way to fit them together.

So I built the map I wished I'd had when I started: the Trail to the Sale™. A simple way to see the whole customer journey and know exactly what to do next. It changed how I work, how I teach, and how my clients market their businesses.