Your brand lives in your customer's mind. But you can shape it! Find out how!
Everyone you do business with makes a judgment about you, good or bad. If you’re in business as a solopreneur, it’s likely based on your own personality and your quality of work.
Jeff Bezos defines your brand as “what other people say about you when you’re not in the room”. It’s how you make people feel. It’s what your company stands for: your values, the quality of your product, and the customer experience. And it can make or break a sale.
Without a clearly defined brand, everyone (customers and staff) will define your brand for you–and differently than you probably would yourself.